• 27,084plots digitised

  • 26,131farmers impacted

  • 64,301acres digitised

To Ensure Organic Standards Compliance & Traceability till end consumer and Strengthen Farmer Livelihoods.

About OCA

The Organic Cotton Accelerator (OCA) is a multi-stakeholder organisation dedicated to organic cotton. As a global platform, the company is committed to bringing integrity, supply security, and measurable social and environmental impact to organic cotton. OCA aims at uniting and unleashing the potential of the organic cotton sector by envisioning a future where the company has fully realised the Organic Cotton Effect – powerful and positive impact on people, planet and prosperity. Since their establishment in 2016, with founding partners Laudes Foundation, H&M, Kering, Eileen Fisher, Textile Exchange, Tchibo, Inditex and C&A, OCA has been committed to convening the sector around a common agenda and using their platform’s collective investments to act as a catalyst for change.

Organic Cotton Production - OCA

The Challenges

To address the different challenges the organic cotton sector is facing, OCA is working on focussed and innovative solutions, from integrity standards and sector organization to organic cotton plant breeding.

A powerful instrument OCA is harnessing to build a more prosperous organic cotton supply chain is the sourcing practices of OCA brands. At the end of 2016, OCA partner brands committed to piloting direct sourcing models with organic cotton farming programs, with two objectives in mind:

  • Improve the business case for a farmer to grow organic cotton
  • Increase the integrity of organic cotton at the start of the supply chain

Here are the major data points that help track the progress on these objectives:

  • Cotton farming economics
  • Tracking farmer payments, especially premiums paid to farmers for following organic practices
  • Health of the crop to estimate production and reduce losses
  • GMO tests – to maintain the integrity of seed and final produce

The Solution

From OCA’s perspective, data points are a crucial part of proving a business case for the organic cotton sector with a special focus on growers. They need to have visibility on the entire farm operations to understand the challenges and mitigate them through innovative solutions. We started working with OCA in 2017 with 2,000 farmers and since then have seen over a six-fold increase in the number of farmers being tracked in SmartFarm®. It helps them in:

  • Traceability in farmer payments

  • Seed Testing

  • Farmers information at a plot level

  • Percentage of GMO compliance

One of the added values of CropIn is the accessibility of its team, which has been supportive of our vision and role in the sector since the very beginning. The SmartFarm platform has been key in providing meaningful data to our stakeholders and enhancing engagement with our farmers.

Jaskiran Warrik

Country Director - India, OCA




Farming Companies



  • Tracking farmer payments
  • Traceability of Cotton supply chain
  • Manage crop health to reduce losses

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