The days when money implied cold, hard cash are long gone – the developed world now revolves around cards and credit, particularly the latter.
Think of the convenient and congenial options that are available to an urban citizen today. If you run out of balance on your phone then your telecom operator offers you talktime on credit that you can pay back later or your preferred cab aggregator offers a hassle-free ‘ride now pay later’ facility.
These are not complex financial transactions – they are simple, convenient ways in which these companies are doing business while offering their customer what they require when they need it the most. This has resulted in a customer base that is more agreeable of debt and credit systems, leading to better returns for the company.
Now put yourself in the rural scenario in a developing country – Do farmers have access to such easy credit? Are business organizations formulating innovative ways to service the agricultural community with high volume, low value loans?
Even though there is some effort going into helping farmers get loans, most financial organizations are not yet completely sold on the idea of providing farmers with easy credit due to a perceived lack of value and/or returns.
From a socio-economic perspective, this sector is in dire straits because the foot soldiers of agriculture are not getting the kind of financial aid that they need from market compliant financial institutions. As a result, the farmers fall prey to unscrupulous money lenders who charge exorbitant interest without adding value to the agroecosystem.
The misconception that investment and innovation in the rural sector is not as financially viable as it is in the urban is absolutely incorrect. With the world population soaring to 9.7 billion in 2050, food production needs to be boosted by 70% according to the Food and Agriculture Organization of the United Nations.
This is a fact that the world is slowly aligning itself to, which implies that more investment, innovation, development and growth in the rural sector is needed. There is huge commercial potential for a product that can fund the working capital needs of a farmer and still be profitable by servicing high volume and low value lending.
There are a few hurdles that we need to navigate first though. The lack of comprehensive data about the farmer, plot and yield is one commonly cited factor. This leads to a higher cost of physical audit for rural loan lending and servicing, as well as uncertainty of repayment.
This is where CropIn steps in to provide the technological boost that one would need to make such a low value, high volume financial product feasible. SmartRisk is one of our flagship products that equips the Banks, NDFC’s and other lending institution with comprehensive Ag-Alternative data.
SmartRisk is based on machine learning algorithms, satellite imagery and weather forecast. It provides illustrated insights about the farm over the past three years and helps monitor current assets on the farm (Crops).
The farm-level data insights, obtained from CropIn’s solution, can be a direct input to a financial product which is aimed at providing easy credit access to farmers. Also, monitoring the post lending farmer portfolios with real-time insights on farming activity will significantly reduce the physical effort and cost of audit.
Real-time Insights for smarter decision making
The other salient features include- crop health monitoring and infestation alert, crop advisory to support successful harvest, triggers on crop maturity/harvest and efficient planning features for team farm visits.
Banks and non-banking financial institutions can count on SmartRisk to provide them with the information that they need to embark on a commercially successful journey in the rural sector.
On the end user front, easy credit can help farmers in the day-to-day operational expenditures and also help him to invest in right practices/inputs for better yield
Agriculture is an essential sector, but limited access to credit and resources in the current scenario has made it unattractive for the farmers and the coming generation to continue farming. But, with all players making a steady income and being supported by financial institutions, the entire landscape of the rural sector can be changed for the better.