Sales Development Representative - SDR

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Job Summary:

The Sales Development Representative (SDR) at Cropin is a very critical role in our entire business process, being close to the initial touchpoint with potential customers & being involved in the very early stages of the sales funnel. The SDR team is responsible for expanding the company’s customer base by Outbound & Inbound Sales prospecting through channels relevant for us. The SDR team focuses on generating & nurturing new leads, understanding their needs, qualifying their interest and connecting them with the regional sales teams.

This role requires you to be a good listener & good at grasping ideal customer profile, value proposition, customer needs & product features. It requires you to be excellent at written and verbal communication to be engaging and impactful with a focused intent and to build strong relationships. This role also requires you to be hands-on with various tools at your disposal like social platforms, online databases, CRMs, mails, calls, etc. and have out-of-the-box thinking to find creative ways at researching & finding new leads and sales prospects. This is a role that needs an optimistic & experimental mindset, good communication skills, a pleasing personality, good research ability, being very organized, having patience and perseverance.

Location: Bangalore

Responsibilities:

  • Developing lead generation strategies to draw in potential customers and expand the customer base at the early stages of the sales funnel.
  • Generating potential leads, soliciting potential customers, facilitating sales, and connecting customers with the right salesperson
  • Initiating contact with potential customers through social platforms, emails, cold calling, etc.
  • Build relationships & nurture potential customers & key decision makers to identify their needs & qualify their interest.
  • Having a strong hold on the product capabilities to present them effectively to potential customers.
  • Continued relationship and follow ups with qualified potential customers to keep them warm.

Skills:

  • Understanding the ICP(Ideal Customer Profile) and the value proposition of the company.
  • Aware of different ways of identifying & acquiring leads in the ideal customer profile through various channels like social platforms, online databases, etc.
  • Good written and verbal communication skills to attract and engage potential customers through direct messages, social platform posts, emails, calls, etc.
  • Keenness and attention to detail to understand the messaging of the company, the problem being solved and the entire set of product features addressing different needs.
  • Ability to hold friendly conversations with potential customers to unearth and identify their needs, qualify their interest and build good relationships.
  • Exposure to using CRM platforms to initiate and manage customer relationships.
  • Capability to collate and summarize customer feedback, identify USPs and convey it back to the management team and work with them to Incorporate it in the sales and product strategy.

Expected qualification:

  • 2+ years of experience in B2B Sales, Lead Generation or Business roles.
  • Good verbal/written communication skills.
  • Strong Interpersonal skills and the ability to work independently and collaboratively as part of a team.
  • Experience of having worked with startups and fast paced environments.

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