They say don’t judge a book by its cover, but does this also apply to food products? While you may know exactly what it is that you’re buying, the extra information that is printed on the packaging always helps you get a better idea of what you’re really consuming.
This is why labels will usually work better than advertising hoardings when it comes to food products. The conscious consumer is more concerned with whether the tea they’re consuming is really from Darjeeling, rather than the flavour of the day celebrity who’s advertising the product.
The bond of trust between the consumer and an agribusiness is often built on these labels, since it tells the consumer the complete story of the growing, harvesting and production cycle. But how can an agribusiness ensure that the labels are telling you the truth, the whole truth, and nothing but the truth?
Ensuring compliance with the strict measures of agricultural institutions across the world is not an easy task, however once a business can present comprehensive data on all its processes, compliance can help a food product become an international sensation with consumers from distinctly different geographies.
One case in point is Sahyadri Farms, who wanted to export their grapes and were faced with the challenge of meeting the strict requirements on traceability, compliance and quality control set by exporters. This is where they turned to technology for the solution and decided to partner up with CropIn technology solutions.
The result was a resounding success. CropIn helped them capture data and visuals at all levels of production, from pre-sowing to shipping. This ensured adherence to Good Agricultural Practices (GAP) and other international compliance standards.
The technology solution also ensured that consumers could verify for themselves whether the label was telling a true story. Barcodes were generated for each inventory unit, letting a consumer anywhere in the world trace back each product to the farmer and land where it was grown.
Today, Sahyadri Farms is one of the biggest exporters of grapes in the country, selling products to countries across the world. What’s even better is that it has built its product around traceability, ensuring that there is never a compromise on quality and product information, regardless of whether the enquirer is a government organization or the consumers themselves.
As far as trust goes, a person in Portugal who just bought grapes grown by Sahyadri Farms can trace it back to the individual farmer in India who nurtured the plant. That’s visibility, transparency and consumer knowledge, the cornerstones of building a better relationship between agribusiness and the consumer, all streamlined and presented to your customer.
This bond was solidified thanks to Smartfarm, CropIn’s flagship product which captures crop data straight from the fields and saves it in the cloud. From there, the agrubusiness can present all the relevant information to whoever is asking.