Brand loyalty remains one of the biggest challenges for the retail sector across industries. Customers are willing to shift preferences faster than ever before in an increasingly digital world. This puts tremendous strain on brands to invest in tools that can help them drive brand loyalty, repeat sales, and increase the customer lifecycle value. In fact, as per the Loyalty Big Picture report, globally, brands spend close to USD 75 billion per year on loyalty management.
The downstream digitization opportunity
The farm digitization impact on brand loyalty
Develop end-to-end traceability that helps to connect with new consumers
Consumers are keen to buy food that belong to brands that understand environmental sustainability. As per International Food Information Council’s 2022 Food and Health Survey, there is a marked increase in preference for “natural” and “clean” products in 2022. To ensure consumers have this information, transparency has become a must-have in today’s hyper-competitive market. As climate change and smart farming remain consumer priorities, unlocking transparency with technology interventions like Cropin Cloud becomes integral to gaining customer loyalty. Cropin Cloud engages with farmers to ensure optimal use of agri-input resources and provides digital proof of adherence.
Learn how Cropin cloud enables supply chain traceability and sustainability for cocoa in Ghana.
Track and eliminate cultivation malpractices to ensure food safety and integrity
Enable end-to-end traceability of the supply chain to retain consumer loyalty
End-to-end traceability of operations (grading, sorting, inventory management, etc.) was reported as the top priority for 85% of the supply chain respondents. Providing consumers complete information they need to build trust that the product is fresh/safe to consume is key to 81% of respondents. Control on timing, quality, and quantity of supply to demand was most important for 78%. Deploying innovations like Cropin Cloud helps to overcome these challenges. Cropin Trace (RootTrace) is a QR code-enabled supply chain traceability solution on Cropin Apps that enables dependable automatic data capturing and sharing across the supply chain to allow transparency and accountability.
Eliminate counterfeiting and other malpractices throughout the supply chain
Cropin aids to digitize downstream operation to build brand loyalty for food processors
Food processing companies must accelerate digitization of downstream value chain and integrate it with their upstream value chain for a balanced growth in the future. Cropin Cloud can unlock such business and customer-centric benefits owing to world-class technology and an approach that is rooted in agri-science. Together, Cropin Trace and Cropin Intelligence work to let food processing companies benefit from 22 artificial intelligence (AI) models developed using one of the world’s most comprehensive agri-knowledge graphs to gain real-time data-driven insights and intelligence to meet consumers’ changing demands and win brand loyalty.
