Why farm-to-fork traceability is vital to the global food industry


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The food industry is a vital part of the global economy, with experts predicting it to reach $899 billion in sales by 2022. Fueling this growth are digital agriculture techniques and technology, which are crucial to:

  • Ensuring overall food safety
  • Reducing the danger of foodborne illnesses and contaminated food, which causes illness due to food poisoning in almost 1 in 10 people globally
  • Lowering healthcare costs significantly as a staggering $110 billion per annum is wasted on productivity and medical expenses stemming from unsafe food, according to the WHO
  • Building a secure and stable food supply chain ecosystem

These critical factors ultimately translate to a more robust economy, which is linked intricately to consumer confidence.

End-to-end data traceability – the nucleus of food safety

“Foodborne diseases impede socioeconomic development by straining healthcare systems and harming national economies, tourism, and trade.” –WHO

The globalization of supply chains, frequent foodborne diseases, and the emergence of informed consumers have put food safety under a global lens. This has made it critical for agri-output companies to ensure seed-to-shelf traceability. Here’s how farm-to-fork traceability can help prove fruitful for food processing companies:

Understanding the food origin/source:

The traceability information can help identify where the food comes from and where it goes – at every stage of the food supply chain process (from manufacturing to distribution) based on the predefined objectives of food inspection and certification.

Traceability includes critical elements such as:

  • Origin of food source
  • Processing history
  • Distribution details
  • Location of the food product within the supply chain

How it helps: Traceability brings about increased visibility and control of the food product among stakeholders in the farm-to-fork journey.

Moving with proactiveness:

When an untoward incident occurs, traceability aids all stakeholders in responding quickly. For example, if a product needs to be recalled in the interest of public health and safety, food traceability doubles as a superpower to proactively provide support in case of any eventuality.

How it helps: This increased transparency enables consumers to see how reliable the system is and goes a long way to preserve the credibility of the agri-output company. It also drives informed decision-making about costs and market reach while building consumer trust.

Promoting a culture of preventing food adulteration:

Speaking in terms of prevention, food traceability identifies the source of a problem so that steps can be taken to ensure that it does not recur.

How it helps: The information gathered aids in the identification of areas for improvement and managing risks, making the process streamlined, profitable, and enhanced – every single time.

Farm-to-fork traceability: Technologies that benefit consumers

According to the UNDP:


Understanding the role of technology to improve the farm-to-fork traceability journey:


Benefit for end-consumer

Benefits for company

Blockchain traceability


Access to a transparent and trustworthy food supply chain


Ability to track the origin of agriproducts


Accelerate agricultural industry growth

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Safeguard data and prevent tampering via a centralized dashboard


Reduce supply chain vulnerabilities to inaccuracies and fraud

Biosensors combined with Radio Frequency Identification (RFID) Technology

Access to high-quality food as these biosensors help:


Analyze nutrients


Detect natural toxins and antinutrients for monitoring food processing


Detect genetically modified crops


It helps increase information accuracy and improve output quality


Improve operation speed and efficiency to minimize costs in labor and operation


Reduce losses in inventory

High-Resolution Satellite Imagery


Creates seamless satellite monitoring of crops and management of farms, paving the way for sustainable and ‘clean’ farming


Offers ground data from farms and weather warnings to help data-driven farm and business management


Relays critical information to farmers related to weather advisory, crop health, pest alert, and so on resulting in improved yields

AI/ML, Field Sensors, and Satellite Imaging


Boosts nutrition of farms and crops


Ensures adherence to compliance and high-quality standards


Allows benchmarking of key agricultural processes


Helps improve the overall harvest quality and accuracy through precision farming


Assists in disease and pest detection in crops as well as in detecting target weeds to understand which herbicide to use as a preventative measure


Detects cropping patterns and predicts the future of the crop, highlighting associated risk and opportunity

Big Data for Smart Farming


Boosts farm yields as well as end quality due to the right and timely decisions


Provides farmers granular data on weather patterns, water cycles, fertilizer requirements, etc.


Enables farmers and companies to make smart decisions, such as which crops to plant for improved profitability and when to harvest them

Digitization of data with a Farm Digitization and Business Intelligence (BI) Solutions


Improved data capture accuracy, which boosts the production of quality products and ensures consumer health and safety


Improved farm productivity and profitability with data-driven decision making


Saves time, arrests data leakage and manual error


Maximized per acre value and development of sustainable practices

Data Analytics Tools


Brings in transparency to consumers and builds trust


Ensures quality


Meets certification standards for export while minimizing cultivation malpractices


Ensures adulteration-free goods


Provides access to predictive intelligence analytics and reports


Improves farm operations with actionable and real-time BI reports

Tech disruption from seed-to-shelf with intelligent Agtech solutions

Modern agriculture is a culmination of intelligent Agtech tools, digital farming practices, and trustworthy farmers' intuition and judgment. Cropin Trace is a 360-degree solution to bring end-to-end traceability across diverse farming processes. Using cutting-edge technologies such as AI, ML, and remote sensing, Cropin creates an intelligent, interconnected data platform, helping organizations digitize their operations from farm to fork.

Cropin, a full-stack Agtech platform, has partnered with over 250 organizations globally to digitize over 16 million acres of farmland and enrich the lives of about 7 million farmers.

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Cropin Apps

Applications for

Cropin Apps is an integrated portfolio of highly customizable apps and solutions that capture and digitise agri-data from the farm to the warehouse to the fork. These applications are designed to scale digital transformation across agriculture and allied industries including forestry, commodity, banking and insurance.


ML-ready data pipelines for enhanced analytics

Cropin Data Hub is designed to deliver the power of unified data by enabling interfacing with all agri-data sources from on-the-field farm management apps, IOT devices and drones, mechanization data from farming resources, remote sensing satellite information, weather data and many more.                                                      


Access to field-tested machine learning models

Cropin Intelligence enables access to over 22 of Cropin’s contextual deep-learning AI models to help agri-businesses with insights and predictive intelligence. Built using the world's largest crop knowledge graph, these models have been field-tested and deployed worldwide while being fine-tuned to work with a range of specific crop varieties, conditions, and locations.