Key market trends in the crop protection segment

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Farmers worldwide work hard to provide nutritious food for the global population. However, weeds, pests, and diseases — destroy over 40% of potential output. If farmers are not provided with appropriate products to help crops withstand infestation and disease, it will affect global food security. Limited arable land, climate change and a rapidly growing world population also add to the challenges. In such a scenario, crop protection products play a significant role in increasing agricultural production and helps in strengthening the Crop Disease Management.

S&P Global estimates the global crop protection market to have grown by 4.7% in 2021 to reach $65,206 million. It is led by herbicides (~44%) in the crop sector, after which comes fungicides (~27%), which is closely followed by insecticides (~25%). Biological crop protection products account for approximately $3.3 billion in this market.

Farm digitization has immense potential to make crop protection sustainable and environmentally friendly, benefiting farmers and agri-input businesses. It can help alleviate or lessen the impact of the challenges faced by the crop protection industry today.

Crop protection sector: Top challenges, key trends, and opportunities

An internal survey of crop protection companies conducted by Cropin indicates the following:

Becoming digital is key to faster and more robust growth

Crop protection companies estimate that they will generate 18% revenue growth while cutting down costs by 21% with farm digitization over the next two years. The top three benefits companies aim for through digitization of the agricultural business value chain are:

  • Improving business efficiency (48%)
  • Building farmer trust, and credibility, through farmer engagement (47%)
  • Generating real-time data insights to aid quick data-driven decision-making (45%)

Supply chain management in agriculture is a key concern

Top challenge cited by crop protection companies as per the study are:

Due to the cyclical nature of the crop protection industry, sales fluctuate wildly, making demand forecasting a tough call, which easily disrupts the supply chain. Digitalization of agricultural supply chains can provide real-time monitoring, supply chain traceability, and the ability to plan for unexpected shocks and automatic responses that will help the industry reimagine its strategies, strengthen resilience, improve agility, and grow business. The large amount of data generated from various connected agricultural devices can be used to predict market dynamics and help in accurate crop protection demand sensing.

Power lies in data

Data is essential for crop protection companies to innovate and optimize the use of existing products. Not only is the volume of data collected enormous, but data silos within companies make knowledge sharing a considerable challenge. To narrow this gap, crop protection companies are looking at data management solutions to capture, store, and analyze data more efficiently. As per insights from the study-

  • 54% of the data that companies collect is digitized in 2022
  • 87% of the data collection process across the industry is expected to be automated by 2024

Advanced analytic software and algorithms can harness this data to arrive at insights and make data-driven decisions that improve agricultural processes, enhance productivity, and increase yields.

AI, IoT and automation technologies hold a strong potential to support growth

On an average, just 14% of crop protection companies show widespread adoption of Artificial Intelligence (AI), the Internet of Things (IoT) and automation to improve their business process. As per the study, rate of implementation of various technologies is as follows:

  • Data analytics has been widely implemented - 38%
  • Automation - 24%
  • Remote sensors/IoT - 12%
  • Artificial intelligence - 6%

AI, IoT and automation technologies reduce repetitive and routine manual tasks in agriculture that take up time and effort, reduce errors, minimize risks, and enable intelligent business decisions with predictive and prescriptive analysis of accumulated data.

Business silos impact the digital transformation of the industry

Crop protection companies find it challenging to adopt digital technologies due to:

  • Data silos (41%) within companies, which inhibit the democratization of information across departments
  • Shortage of digital talent (38%), as companies struggle to attract the best and brightest minds
  • Lack of a globally standardized workflow that can be customized to cater to local needs (35%)

Cropin Cloud supports digitization in the crop protection industry

Cropin Cloud is the culmination of over 12 years of expertise, experience, and innovation of agricultural industry pioneer Cropin. It brings together globally field-tested, intelligent solutions on a single platform to manage risk and support predictable growth. Cropin Cloud integrates multiple technology point-solutions and allows enterprises to choose per their specific needs.

Digital transformation accelerated by Cropin Cloud

Cropin Cloud aims to accelerate digital transformation across the agricultural ecosystem and business value chains. Cropin Cloud applications for digitization can enable comprehensive remote monitoring of development processes at farms and across the supply chain and effectively address the biggest threat - lack of visibility. AI- and ML-based remote sensors and crop satellite imagery can assess acreage, water requirement, phenology parameters, environmental conditions, and yield-specific coefficients to provide accurate productivity estimates. It helps teams identify areas to concentrate on for inventory management and sales and to decide on targeted marketing strategies for upcoming seasons. Accurate demand estimates provided by Cropin Cloud using data-driven insights ease pressure on the crop protection industry.

Supply chain enhancement with Cropin Cloud

Cropin Trace (RootTrace) is a comprehensive supply chain traceability solution on Cropin Cloud that allows businesses to remotely monitor the entire agricultural production process, from the field till the produce reaches the consumer's plate. The QR-code-enabled solution provides traceability in agriculture and makes managing product diversification, inventory and tracking effortless. Cropin Trace helps Argo-chemical and agri-input enterprises closely monitor crop health and usage of agri-input resources across developmental stages. It can be a proof of concept for an enterprise to monitor, manage and report its environmental, social and governance goals.

The crop protection industry has followed a reactive response to pest threats, where management comes after infestation. Cropin helps change this - to a proactive approach with predictive insights into pests and diseases. It speeds innovation for R&D trials with direct feedback from field teams that help act on data faster and develop products according to changing market dynamics. Cropin’s demand forecasting tools help make real-time data-driven predictions for today and tomorrow. Its data visualization tools help observe patterns that would otherwise be hidden for improved predictability and field engagement.

Cropin Cloud’s data-driven approach for informed decision making

Cropin Data Hub integrates data from various point sources and enables easy access and management, reducing the use of critical energy, human effort, and time. Cropin Cloud goes further with its offering of 22 built-in AI contextual deep-learning models that provide solutions to challenges faced by the agri-ecosystem in day-to-day farm management. Enterprise customers can benefit from the predictive intelligence provided by Cropin Cloud to analyze trillions of data sets collected from multiple devices at the farm level. Experts can use the clean, conceptualized data from Cropin to arrive at intelligent insights to increase business value.

Capitalize on digital transformation wave to reimagine the future

In summary, the crop protection industry must fast track its digital transformation to drive efficiency, develop more sustainable products, follow crop protection strategies, maintain chemical control and improve farmer engagement to ride the growth wave. They must double down on their digital investments to gain real-time intelligence and insights for better predictability. By adopting a cloud-based solution like Cropin Cloud, the crop protection industry can overcome challenges, emerge stronger than ever before and reimagine their prospects.

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Cropin Apps

Applications for

Cropin Apps is an integrated portfolio of highly customizable apps and solutions that capture and digitise agri-data from the farm to the warehouse to the fork. These applications are designed to scale digital transformation across agriculture and allied industries including forestry, commodity, banking and insurance.


ML-ready data pipelines for enhanced analytics

Cropin Data Hub is designed to deliver the power of unified data by enabling interfacing with all agri-data sources from on-the-field farm management apps, IoT devices, mechanization data from farming resources, drones in agriculture, remote sensing satellite information, weather data, and many more.                                                      


Access to field-tested machine learning models

Cropin Intelligence enables access to over 22 of Cropin’s contextual deep-learning AI models to help agri-businesses with insights and predictive intelligence. Built using the world's largest crop knowledge graph, these models have been field-tested and deployed worldwide while being fine-tuned to work with a range of specific crop varieties, conditions, and locations.

Abishek Keerthi Narayan

About the Author

A results-driven and strategic leader with over 18 years of experience in customer success, SaaS, management consulting and technology enablement. Proven track record of implementing customer-centric strategies to realize the key business outcomes of clients. Strong leader with a track record of building and scaling high-performing teams. Passionate about solving customer problems, creating value, and driving success.