How Agtech powers Sustainability in Farming Operations


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Environmental Impact of Agriculture

For every ton of CO2 emitted, a considerable residual portion remains in the atmosphere for millennia, significantly contributing to climate change, that too essentially indefinitely.

Agriculture contributes 13-18% of all green-house-gas (GHG) emissions Half of the world’s habitable land is used for cultivation. Agriculture uses 70% of global freshwater withdrawals.




The task at hand for farmers is nourishing the growing global population with limited availability of arable land and water while conserving natural resources. This advocates a smarter approach to farming. By prioritizing environmental protection, boosting resilience, and transforming farms into carbon sinks that mitigate pollution, the emphasis is on working intelligently, not more strenuously.

Sustainable Agriculture: Good for the Planet, Farmers, and Business

Sustainable agriculture promotes environmentally friendly farming methods that mitigate adverse impacts on soil, water, forests, biodiversity, and downstream resources, enhance farmers' resilience to climate change, and protect the planet.

The Eco-Friendly Arsenal of Interconnected Approach

This requires a multifaceted approach powered by the eco-friendly arsenal of organic farming, climate-smart agriculture, precision irrigation, crop rotations that nurture the soil, and even planting trees alongside crops (agroforestry).

The goal is to minimize our carbon footprint, conserve precious resources, and build farms that thrive alongside the planet, not at its expense.

What is Sustainable Agriculture?

The concept of sustainability rests on three interconnected pillars - economic, social, and environmental sustainability.

The three pillars and effects of sustainable agriculture are closely linked. For example, when agri-inputs like fertilizer or water are precisely applied site-specifically, they save farmers' resources (the economic aspect) and contribute to nature protection (the environmental aspect). This positively impacts the social aspect of the well-being of the community.

The Business Potential of Sustainable Agriculture

But guess what? Sustainable agriculture is not just about Mother Earth; it also has huge business potential. The global Sustainable Agriculture Market is set to grow from $13 billion today to a whopping $31 billion by 2031. This market is all about practices that are good for the planet, farmers, and the bottom line.

Sustainable Agriculture: A Smart Transformation of Agricultural Value Chain

The sustainable agriculture market is fueled by necessity and opportunity. Consumers are demanding eco-conscious food, investors are eager for green returns, and the planet desperately needs a farming transformation. But how do businesses navigate this fertile landscape and make sustainable agriculture a reality?

The key lies in digitizing the entire agricultural value chain. Gone are the days of siloed practices; every step, from seed selection to distribution, must embrace green principles. This means prioritizing regenerative practices that nurture soil health, like cover cropping and compost application. Precision agriculture takes center stage, utilizing sensors and data analytics to optimize water and fertilizer use, minimizing waste and maximizing efficiency. We must also integrate climate-smart agriculture, building resilience against unpredictable weather patterns and droughts.

Cultivating a Thriving Future: How Technology Paves the Way for Sustainable Farming

Traceability & Transparency - Building Trust with Cropin Grow: The impact of Sustainable Agriculture on both the environment and business bottom lines is undeniable. For agri-businesses committed to this pursuit, ensuring traceability across the entire value chain, embracing precision agricultural practices, and integrating core climate-smart strategies are imperative. Furthermore, agri-businesses must actively measure the impact of their agricultural practices on the environment, empower farmers to navigate the challenges posed by climate change and contribute to the creation of sustainable livelihoods.

In the era of technological advancement, achieving these goals is increasingly possible through the strategic deployment of cutting-edge technologies. One such instrumental tool is cloud platforms like Cropin Cloud. Cropin Grow, offered by Cropin Cloud, geo-tags the farm plots for area audits, digitizes farm records, and monitors crop productivity.

Streamlining Communication & Empowering Action with Cropin Connect: Empowering farmers with data-driven insights is central to implementing sustainable agriculture. This enables real-time adjustments to farming practices, minimizing losses and maximizing profits. Clear communication and education are vital to building trust in complex algorithms. Additionally, data security remains paramount, ensuring farmers retain ownership and control over their valuable information.

Enter 'Cropin Connect,' a user-friendly, seamless, and secure communication solution. It digitizes grower activities and bridges the gap between growers, agribusinesses, and field officers. This simple interface, available in multiple languages, facilitates task progress recording and alert raising.

Digitalization with Cropin Cloud ensures a spectrum of benefits:

secure-traceabilitySecure Traceability

farm-analysisFarm analytics & management

crop-areaCrop area & yield estimation

userfriendly-dashboardUser-friendly dashboard

integarting-solutionIntegration of solutions

streamed-communicationStreamlined communication

Harness the Power of Data with Cropin's Data Hub

To successfully implement sustainable agriculture, a seamless aggregation of data from various sources is essential. Cropin's Data Hub serves as a pivotal solution, facilitating comprehensive data collection across the agricultural landscape. Leveraging farm management apps, sensors, drones, and satellites, real-time information about soil health, weather patterns, and crop conditions are gathered.

This wealth of data serves as the foundation for informed decision-making, empowering farmers with valuable insights to optimize their practices. Importantly it breaks down silos, providing a holistic view of individual farms. This, in turn, empowers optimized and coordinated practices across the entire agricultural chain. Cropin's Data Hub stands as a catalyst in breaking down barriers and fostering a more interconnected and efficient approach to sustainable agriculture.

Actionable Insights Powered by Cropin’s Intelligence

Embracing sustainable agriculture practices signifies a shift from arbitrary input usage to precise crop and site-specific usage. Sustainable agriculture isn't just about saving the planet; it's about saving money too. Reduced waste and optimized resource utilization translate to lower operational costs and higher yields. Agri-intelligence plays a pivotal role in achieving these goals.

Optimizing fertilizer application through agri-intelligence significantly reduces nutrient runoff, a major cause of algae blooms and ecosystem degradation, restoring the health of waterways and aquatic life. Cloud-powered precision agriculture slashes water waste by up to 30%. It not only lowers operational costs but also mitigates water pollution and conserves vital resources.

The Cropin’s crop monitoring metrics essentially depict the health of the crop in the plot using:

canopy-greennessCanopy Greenness

canopy-nitrogenCanopy Nitrogen Uptake

canopy-water-stressCanopy Water Stress

Canopy Greenness distinguishes vegetation from other land covers and identifies unusual changes in plant growth for scouting purposes. Derived from the Normalized Difference Vegetation Index (NDVI) index through Cropin's AI/ML models, Canopy Greenness provides insightful interpretation that aids data-driven decision-making on input usage. Canopy Nitrogen Uptake, interpreted through the Normalized Difference RedEdge Index (NDRE) index, directly indicates soil nitrogen for information on precise fertilizer application.

Cropin intelligence uses the Land Surface Water Index (LSWI) index and interprets it to derive canopy water stress in a farm for a specific crop. This information is used to schedule irrigation plans.

Further, Cropin intelligence extends to monitoring sustainable agricultural practices like no-tillage, cover crop, crop rotation, stubble burning & crop residue management, methane emissions, etc.

Cropin’s Disease Early Warning System (DEWS) is a weather-based disease prediction model. It predicts disease based on historical data, crop stage, and forecasted weather data at a crop variety level. This helps with timely detection and early monitoring. The precise application of disease management products will reduce overuse and excess run-offs of agrochemicals and promote sustainable farming.

From Claims to Validation: Verify Sustainability Efforts with Cropin’s dMRV

Clear metrics are essential for businesses to track their environmental footprint (carbon emissions, water usage, biodiversity loss) and assess the progress of their sustainability initiatives. Measuring the impact of these practices isn't just a pat on the back but also serves as the foundation for continuous improvement.

What we claim must be validated; another step eased by the Cropin Cloud platform. With its digital Monitoring, Reporting, and Verification (dMRV) capabilities, Cropin Cloud revolutionizes data collection, intelligence, and validation. It records each activity with date and time stamps, transparently tracking the entire range of field activities. Cropin's unbiased dMRV not only instills consumer confidence but also provides a measurable way for businesses to assess and enhance their sustainability efforts, as well as validate compliance with environmental regulations and standards and ESG claims.

Growing Green, Growing Profits: Real-World Success Stories: Maximizing Potato Yields with Cropin

A food processor struggling with potato supply consistency due to unpredictability in farming partnered with Cropin to digitize and manage their operations. Cropin's Plot-level Intelligence, accessible via dashboards and a mobile app, provided granular, actionable insights like yield estimation, crop health, and irrigation needs.


  • 45-day accurate yield forecasts
  • Optimized water usage through crop water stress monitoring
  • Procurement planning based on crop progression and health
  • Maximized productivity and reliable potato supply

Models used: Canopy Greenness Index, Canopy Water Stress, Crop Progression Model, Disease Early Warning System, and Disease Graph.

This case study demonstrates how data-driven farm management can empower food processors with predictability and sustainability in their potato supply.

  • impact-4-1

Powered by crop knowledge graphs spanning 500 crops and 10,000 varieties in 103 countries, Cropin Cloud delivers predictive intelligence for over 200 million acres of farmland globally. With over 14 years of expertise, Cropin catalyzes transformation towards sustainable agriculture through deforestation assessment, bare soil detection, plot level intelligence, data-driven advisories, supply chain tracking, automated verification, and more.

Empowering agribusinesses in their transformation towards sustainable agriculture, Cropin Cloud helps them adapt to shifting regulations, evolve through data-driven Good Agricultural Practices, and cultivate growth alongside eco-conscious consumers, all for a thriving, sustainable future.

In conclusion, the transformative power of technology in agriculture extends far beyond efficiency gains. The integration of sustainable agriculture practices through technological platforms plays a crucial role in mitigating the overall environmental impact of farming operations. By precisely optimizing resource utilization, particularly in water and agrochemicals, these platforms contribute significantly to the reduction of water pollution and nutrient runoff. This not only protects local ecosystems but also aligns with the broader goal of fostering a more sustainable and resilient agricultural industry.

As we confront the intricacies of modern agriculture, the synergy between technology and sustainable practices provides a clear and tangible path toward a future that is both sustainable and resilient.

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Cropin Apps

Applications for

Cropin Apps is an integrated portfolio of highly customizable apps and solutions that capture and digitise agri-data from the farm to the warehouse to the fork. These applications are designed to scale digital transformation across agriculture and allied industries including forestry, commodity, banking and insurance.


ML-ready data pipelines for enhanced analytics

Cropin Data Hub is designed to deliver the power of unified data by enabling interfacing with all agri-data sources from on-the-field farm management apps, IoT devices, mechanization data from farming resources, drones in agriculture, remote sensing satellite information, weather data, and many more.                                                      


Access to field-tested machine learning models

Cropin Intelligence enables access to over 22 of Cropin’s contextual deep-learning AI models to help agri-businesses with insights and predictive intelligence. Built using the world's largest crop knowledge graph, these models have been field-tested and deployed worldwide while being fine-tuned to work with a range of specific crop varieties, conditions, and locations.