Does Your Agribusiness Align With The Sustainable Development Goals?


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The Sustainable Livelihoods Approach analyzes the lives of people affected by poverty and disadvantage and aims to bring about a positive change in their standard of living by recognizing and strengthening their abilities and assets to help them improve their lives. The various initiatives that aim to realize sustainable livelihood examines the opportunities and constraints that define the complexities of the lives of impoverished people.

This analytical approach to sustainable livelihoods helps global organizations plan and implement people-centric policies and holistic development activities such as integrated rural development and the provision of basic needs, while also taking into consideration the impact of existing activities on sustaining livelihoods.

The United Nations (UN) unanimously adopted the 2030 Agenda for Sustainable Development in 2015, the core of which is characterized by the 17 Sustainable Development Goals (SDGs). The SDGs call for a global partnership to take urgent action to promote peace and prosperity around the world by the year 2030, while also tackling climate change and safeguarding our forests and oceans.


Achieving Sustainable Livelihoods Through Tech-Enabled Agriculture

As one of the most important and widely-practiced professions in the world, agriculture is the primary source of income and livelihood for billions of people worldwide. According to the Food and Agriculture Organization (FAO) of the UN, world agriculture employs more than 1 billion people, which is approximately a third of all workers. Yet, a majority of smallholder farmers in developing nations live in poverty and those in rural areas have poor access to facilities and infrastructure that could otherwise uplift their standard of living.

Realizing the extent of poverty in the lower rungs of this sector and the profound impact development initiatives could have on them, organizations of various shapes and sizes are carrying out activities that aim to bring about progress in their lives.

One such organization that leverages modern technologies to spur a change in the lives of smallholder farmers is Cropin.

Cropin is a global agritech organization that aspires to maximize the per-acre value for smallholder farmers worldwide through the adoption of modern agri-technologies. Cropin’s digital platform provides effective solutions that enable organizations to drive their long-term sustainable development strategy and enhance the lives and livelihoods of farmers. Some of the distinct ways Cropin helps public and private sector organizations align with the SDGs to achieve the above goals are mentioned below.

How Does Cropin’s Solutions Help Organizations Align With The Sustainable Development Goals?

sdg-2 GOAL 2: Zero Hunger

The UN targets to end hunger, achieve food security and improved nutrition, and promote sustainable agriculture by 2030. To enable governments, agribusinesses, and various other organizations to achieve these targets, Cropin provides advanced technological solutions that solve some of their biggest challenges. Primarily, it helps enhance the quality and quantity of farm produce by improving farmers’ access to agri know-how, resources and inputs, easy credit, market linkages, and other opportunities for value addition. Cropin’s centralized, multi-stakeholder platform brings about efficient collaboration between different stakeholders in the agri-ecosystem, which results in better supply chain planning and demand management to promote food security globally. Read more here.

sdg-3 GOAL 3: Good Health and Well-being

To ensure healthy living and promote well-being for all at all ages, Cropin makes certain that food produce remains traceable through its supply chain, to identify and mitigate food-related health risks at the earliest possible moment. Additionally, end-to-end traceability also makes the entire cultivation process transparent, thus providing quality certification organizations and consumers with an inside story of how the fresh produce was cultivated and assurance of the food’s safety and hygiene.


sdg-5 GOAL 5: Gender Equality

In an endeavor to achieve gender equality and empower all women and girls, Cropin collaborates with government agencies and non-profit organizations to enable digital literacy among women as a means to bridge the gender gap, particularly in rural areas. Cropin’s digital interventions have helped significantly boost women’s participation in agriculture and empower them with economic and decision-making capabilities for a rounded development.

Cropin has collaborated with a CSR arm of one of the largest private telecom organizations in India to promote socioeconomic upliftment and women empowerment among farmers in Rajasthan through Cropin’s user-friendly farm management solution. In a similar effort, we worked with thousands of women farmers in Bihar and Madhya Pradesh in a partnership with the World Bank and the Government of India to encourage them in their economic participation and active decision-making. Read more here.


sdg-6 GOAL 6: Clean Water and Sanitation

In support of the UN’s goal to ensure availability and sustainable management of water and sanitation for all, Cropin strives to preserve water and soil quality by helping farmers manage the application of agrochemicals including fertilizers and pesticides, and preventing excessive or needless use of harmful chemicals by means of expert-verified recommendations for the best package of farm practices.

sdg-8 GOAL 8: Decent Work and Economic Growth

In line with the UN’s mission to promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all, Cropin encourages technology adoption in one of the most labor-intensive sectors in developing nations, to boost agricultural and economic productivity. Cropin’s technology solutions also improve the farmers’ access to financial services to enhance their economic growth. In addition to the above, Cropin’s solutions conform to the UN’s aim to eradicate child labor, particularly in hazardous and labor-intensive spaces.


sdg-12 GOAL 12: Responsible Consumption and Production

The UN’s goal to ensure sustainable consumption and production patterns is upheld by Cropin’s efforts to reduce post-harvest losses and food wastage during production and along the length of the supply chain, by implementing advanced technological solutions for efficient movement of produce, and ensuring traceability to the source. Cropin also helps agri-based entities to achieve eco-friendly management of agrochemicals and other wastes, and avoid the use of harmful chemicals where possible, to decrease their negative impact on the soil, water, and air, and consequently on human health.

sdg-13 GOAL 13: Climate Action

Aligning with the UN’s efforts to take urgent action to combat climate change and its impacts, Cropin empowers farmers to adopt climate-resilient farming practices that not only ensure the sustainability of resources but also improve agricultural productivity and farmer income even during trying times. Cropin’s digital innovation aids in the education and awareness of smallholder and marginalized farmers regarding the adverse effects of climate change on agriculture and feasible ways to increase climate adaptation and resilience. It also provides the required technological support to deliver vital warning in advance for farmers to take adequate preventive action and protect standing crop.


sdg-18 GOAL 17: Partnerships to Achieve the Goal

Lastly, in an endeavor to strengthen the means of implementation and revitalize the global partnership for sustainable development, Cropin leverages its proven expertise in the collection, management, and utilization of reliable data in diverse forms, including agri ground-truth, satellite imagery and weather data, to strengthen multi-stakeholder partnerships and take steps toward achieving their long-term sustainable development strategy.


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Cropin Apps

Applications for

Cropin Apps is an integrated portfolio of highly customizable apps and solutions that capture and digitise agri-data from the farm to the warehouse to the fork. These applications are designed to scale digital transformation across agriculture and allied industries including forestry, commodity, banking and insurance.


ML-ready data pipelines for enhanced analytics

Cropin Data Hub is designed to deliver the power of unified data by enabling interfacing with all agri-data sources from on-the-field farm management apps, IoT devices, mechanization data from farming resources, drones in agriculture, remote sensing satellite information, weather data, and many more.                                                      


Access to field-tested machine learning models

Cropin Intelligence enables access to over 22 of Cropin’s contextual deep-learning AI models to help agri-businesses with insights and predictive intelligence. Built using the world's largest crop knowledge graph, these models have been field-tested and deployed worldwide while being fine-tuned to work with a range of specific crop varieties, conditions, and locations.