Waves of Transformation: Reimagining modern agriculture


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During our recent 'Ag-celerate' Webinar series, we had the honor of engaging in a thought-provoking discussion with industry leaders, Matt Horstmeier from Bayer Crop Science and Vishal Ratan from PepsiCo. The topic of our conversation was "Connecting the field to the business: Maximizing crop yields and profitability with farm digitization." This insightful dialogue shed light on the transformative potential of digitalization in shaping the future of global agriculture and the food system in the 21st century.

As our world grapples with the challenges posed by a changing climate and increasing global demands, finding innovative solutions that empower farmers, drive sustainability, and ensure food security for future generations has become imperative. Digitalization has emerged as a powerful tool in this endeavor, enabling us to bridge the gap between the field and the business and revolutionize agricultural practices. We addressed four waves of transformation that can potentially reimagine the way we look at agriculture.

    • Wave 1 - Digitalization & Precision Agriculture
    • Wave 2 - Collaboration & Knowledge sharing
    • Wave 3 - Consumer Demand & Transparency
    • Wave 4 - Sustainability & High Yielding Regenerative Agricultural Practices (HYRAP)

The first wave embraces cutting-edge technologies such as GPS, sensors, drones and data analytics to optimize everyday farming practices. One compelling example of the impact of digitalization in agriculture is the award-winning partnership between Cropin and Pepsico. Collaborating to tackle the uncertainties of potato farming, we deployed digital solutions to provide real-time updates on crop stages, health, yield estimations, harvest predictions, weather conditions, and disease threats. This transformational collaboration resulted in remarkable outcomes, including a significant increase in yield prediction accuracy, enhancement in yield, and substantial reductions in input costs and post-harvest losses. This case study exemplifies how precision farming and digitization can propel efficiency, sustainability, and profitability in the agricultural ecosystem.

We recognize that no single entity can address the complex challenges of agriculture alone, which is why we believe the second wave revolves around collaboration and knowledge sharing. Another unique partnership that highlights the power of collaboration and knowledge sharing is the alliance between Cropin and the Alliance for a Green Revolution in Africa (AGRA).

Together, we embarked on a project to construct resilient agricultural ecosystems that can withstand the impacts of climate change. Through this partnership, we have trained over 10,000 entrepreneurial Village Based Advisors, extending our reach to 3 million farmers across six African countries. By leveraging digital technology and sharing expert insights, we are equipping farmers with the knowledge and resources to enhance productivity, increase income, and build sustainable agricultural systems. This collaboration exemplifies the importance of partnerships in creating a knowledge-rich ecosystem that fosters the co-creation of innovative solutions.

The third wave of transformation emerges in the quest for a more sustainable and transparent agricultural value chain: Consumer Demand and Transparency. Technologies like blockchain, remote sensing, and intelligent labels empower consumers by providing accessible and reliable information about the agricultural products they consume. This wave emphasizes transparency from farm to fork, fostering trust and reinforcing commitments to sustainability and ethical practices. Our collaboration with the Italian company Loacker is a prime example of how transparency and traceability can be achieved. By leveraging Cropin Grow and Cropin Trace solutions, Loacker ensured transparency throughout its value chain, resulting in a 2000+ tonne harvest and reinforcing trust within the consumer and the agricultural value chain.

As we navigate the waves of transformation in the agricultural landscape, we must acknowledge the importance of sustainability and conservation. The fourth wave emphasizes high-yielding regenerative agricultural practices that promote soil health, crop diversity, precision application of inputs, and the integration of livestock. These practices improve crop yields and contribute to healing our planet by creating a more sustainable agricultural sector.


In conclusion, Cropin remains steadfast in its commitment to empowering farmers, driving sustainability, and ensuring food security in the face of a changing climate and increasing global challenges. Through digitalization, collaborations, and innovation, we are reshaping the agri-food system to meet the growing demands of the 21st century. By leveraging technology and knowledge-sharing, we can create a future where every stakeholder in the agricultural value chain is connected, transparent, and sustainable. 


Cropin, a pioneering agritech company founded in 2010, is committed to driving impactful change in the agri-food ecosystem. Back then, agriculture technology, or Agtech, was not yet a recognized category globally. Now with the world's first purpose-built industry cloud for Agriculture - Cropin Cloud (launched in 2022) - we address the challenges farmers, agribusinesses, and other ecosystem players face and offer comprehensive digital solutions. Our innovation goes beyond surface-level tech adoption, aiming to impact farmers positively, our B2B customers (agribusiness and allied industries), governments, and the global communities. Let us work together to write the next chapter of this transformative story.

If you were unable to attend the live webinar or would like to review the valuable insights shared, you can easily access the on-demand version here

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Applications for

Cropin Apps is an integrated portfolio of highly customizable apps and solutions that capture and digitise agri-data from the farm to the warehouse to the fork. These applications are designed to scale digital transformation across agriculture and allied industries including forestry, commodity, banking and insurance.


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Cropin Data Hub is designed to deliver the power of unified data by enabling interfacing with all agri-data sources from on-the-field farm management apps, IoT devices, mechanization data from farming resources, drones in agriculture, remote sensing satellite information, weather data, and many more.                                                      


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Sujit Janardanan

About the Author

Sujit Janardanan is the Chief Marketing Officer at Cropin, the Agritech pioneer who has built the world's first purpose-built industry cloud for Agriculture - Cropin Cloud. He has more than 20 years of experience in building world-class marketing organizations with a focus on accelerating revenue and building brands with a purpose. Sujit’s business-oriented marketing philosophy coupled with strong execution capabilities has enabled organizations to scale and grow market share.