Digitization for empowering rural farming communities in Myanmar

Digitization for empowering rural farming communities in Myanmar

How Cropin enabled AWBA Myanmar to offer sustainable solutions to its farmer customers and empower rural farmers.

AWBA is one of the largest manufacturers and distributors of agrochemicals in Myanmar. It employs over 1500 agronomists to cater to 3.5 million farming families. AWBA’s mission is to offer high-quality, sustainable solutions and services to its farmer customers while enriching and empowering rural farming communities.

Business objectives

How Cropin helped

Cropin supported AWBA in its marketing exercise and dealer management. Digitization created a farmer database where it published/pushed the impact metrics and educated farmers. It further helped with the customization of products and empowered farmers with the latest information on upcoming events. Cropin also helped share the best farm practices to enhance productivity and developed customer loyalty for the AWBA.

Impact

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