East-West seed: end-to-end visibility for business transformation in seed production

end-to-end-visibility-for-business-transformation-in-seed-production

Enabling precision farming and sustainable agriculture across 6 countries for one of the largest seed companies in the world

East-West Seed, a 40-year-old privately-owned Dutch agricultural company, is a market leader for tropical vegetable seeds in Asia and among the largest vegetable seed companies globally. It envisioned a business transformation to achieve 100% visibility by transforming operations end-to-end – from sowing to harvest.

The Client’s challenges

The key business challenges faced by the company during the implementation of this transformation were

How Cropin helped

The client deployed Cropin Grow (SmartFarm) across six countries in Asia (Indonesia, India, Thailand, the Philippines, Myanmar and Vietnam). This resulted in remote monitoring and tracking that helped manage all processes, from sowing to harvest. This offline economic data collection provided visibility to seed varieties and field operations and ensured production accuracy with traceability of input resource for execution. The multilingual secure support system enabled farmer engagement and provided accurate output predictability using historical data, satellite imagery, weather data, AI/ML, and big data.

Impact

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