Cultivating a legacy of responsibility, sustainability, and empowered communities
Cropin’s role in this digital transformation
GPI envisioned a future far beyond traditional scale—one rooted in sustainable and ethical practices. Their journey, however, was fraught with challenges: from paper-based inefficiencies and unreliable yield predictions to limited field visibility and a pressing need for GAP and ALP compliance validation. GPI sought a robust, user-friendly solution to bridge this gap. That’s when Cropin stepped in, forging a decade-long partnership that would redefine tobacco cultivation in India.
How we did it
1. 100% digitization & precision
By geo-tagging every plot and streamlining data capture from nursery to harvest, we achieved unprecedented accuracy in yield prediction and complete nursery-to-field traceability.
2. Real-time compliance & transparency
3. Empowered field teams & farmers
Field technicians gained tools for digital surveillance against pests and diseases, enabling swift interventions. Data-driven insights and alerts helped farmers maximize yields and ensure consistent quality.
4. Optimized costs & resources
The platform provided a detailed breakdown of production costs at the plot level, enabling precise calculations for labor, materials, and machinery, which led to significant cost efficiencies for farmers.
5. Comprehensive data capture & reporting
Cropin delivered secure, accessible data of every operational detail. Automated report generation for traceability, farmer profiles, nursery health, and all STP information provided crucial validation for audits and assessments.
This transformation cemented GPI’s commitment to setting new industry standards, ensuring their legacy is built on responsibility, transparency, and sustainable growth.
Results
Trusted partnerships, thriving communities
- Enhanced credibility: Improved trust with customers and all stakeholders, leading to better business outcomes.
- Total ethical compliance: Achieved full compliance on critical benchmarks like forced and child labor eradication.
- Comprehensive CSR visibility: All aspects of Corporate Social Responsibility activities are now meticulously captured and tracked.
- 100% Digitization of leaf operations: Full digital control and transparency across the entire cultivation process.
- Impacting lives: Over 31,357 farming families have been positively impacted.
- Skilled workforce: 400 field technicians have been trained to leverage digital tools effectively.
- Data at scale: Over 2,500,000 unique data points have been captured, fueling informed decisions.
