Farm-to-fork traceability solution
Eliminate counterfeiting, ensure quality standards, and access new markets by building consumer trust through traceability in agriculture.
Access new markets and build consumer trust with traceability in agriculture
Get end-to-end traceability of your farm operations
Improve sourcing,
supply chain & production
supply chain & production
Improve
profitability
profitability
What is Cropin Trace (RootTrace)?
Cropin Trace (RootTrace) is the perfect way to ensure that your business gets the best quality produce.
With our supply chain traceability solution, you can establish quality benchmarks from farm to fork, eliminate counterfeiting, and make sure that everyone involved in bringing food to our table is recognized and rewarded.
Key features of Cropin Trace
Secure supply chain traceability
Enable end-to-end visibility with patented labeling for weatherproof, tamper-proof traceability.
Counterfeit prevention & control
Scan products exclusively via Cropin’s app to safeguard authenticity and prevent counterfeiting.
Standardized cultivation practices
Share advisories and PoP digitally to streamline farming operations and ensure consistency.
Benefits of Cropin Trace
Build trust & transparency
Increase consumer confidence with traceable, certification-backed, and adulteration-free goods, ensuring quality.
Drive profitability & ROI
Help producers fetch better prices through quality certifications, export readiness, and sustainable practices.
Prevent fraud & malpractices
Safeguard supply chains by minimizing malpractices, counterfeiting, and ensuring authentic, high-quality produce.
Solving with Cropin Trace (RootTrace)
Combat counterfeiting with tamper-proof solutions
- 30% of products in FMCG are counterfeits
- 80% of consumers are unable to differentiate between counterfeit and legitimate
- Leverage tamper-proof, weatherproof stickers and make your products impossible to counterfeit
Eliminate adulteration and set new food safety standards
- About 70% of the food ends up being adulterated
- Eliminate all forms of adulteration - incidental and intentional
- Build customer trust and loyalty
- Set new benchmarks for food safety and enjoy a premium for your produce
Increase transparency, profitability, and fair trade
- Bring in transparency for consumers and build trust
- Meet certification standards for export
- Fetch right price for producers with certifications of quality
- Drive profitability and ROI
- Minimize cultivation malpractices
Who should use Cropin Trace (RootTrace)?
Farming companies
Agri-input companies
Seed production companies
Food processing companies
Developmental agencies
Government organizations
Agri insurance companies
Commodity traders
Brands that trust us
Enterprises and institutions leveraging our farm digitization and business intelligence solution
Explore our collection of case studies designed for CPG and
FMCG leaders. Discover data-backed strategies and expert insights to help you build smarter, more resilient agri-food supply chains.
Explore the project implemented by CropIn in 15 villages of Hujgal and Kalari, the watershed areas of Magadi Taluk...
Punjab Agro partnered with Cropin to implement a packhouse management solution to manage their upstream & downstream to achieve...
In collaboration with the Government of Karnataka, the National Bank of Agriculture & Rural Development partnered with CropIn to...
One of the leading agri-input companies in India partnered with CropIn to monitor maize acreage and digitized over 500,000...
Frequently asked questions
What is Cropin Trace (RootTrace)?
Cropin Trace is a farm-to-fork traceability solution that ensures quality, prevents counterfeiting, and builds consumer trust with transparent, secure, and tamper-proof supply chains.
How does Cropin Trace prevent counterfeiting?
- Patented labels weatherproof & tamper-proof labels
- Scannable only via Cropin’s app for authenticity
- Prevents duplication and counterfeit products in the supply chain
Why is traceability important for food businesses?
Traceability improves consumer trust, ensures compliance with certification standards, enhances export opportunities, prevents malpractices, and drives profitability by rewarding producers for quality and sustainability.
Can Cropin Trace help eliminate food adulteration?
Yes. It enables digital monitoring and certification to prevent both incidental and intentional adulteration, ensuring safe, authentic, and high-quality food for consumers.
Who should use Cropin Trace?
Farming companies, food processors, seed producers, agri-input firms, governments, developmental agencies, agri-lenders, and commodity traders looking to ensure quality, compliance, and transparency.
How does Cropin Trace benefit producers and farmers?
- Fetches higher prices with quality certifications
- Enables export readiness
- Provides fair trade opportunities
- Protects against counterfeit and malpractice risks
Still not convinced?
Let us take you behind the scenes
Build clarity, visibility, predictability, and sustainability into your operations
Experience the future of agriculture with Cropin Cloud and begin your digital transformation with easy-to-deploy tools across the agri-value chain.
