QR code-enabled farm-to-fork traceability solution
Eliminate counterfeiting and ensure quality standards
Access new markets and build consumer trust with traceability in agriculture
- Access new markets and build consumer trust with traceability in agriculture
- Get end-to-end traceability of your farm operations
- Improve sourcing, supply chain & production
- Improve sourcing, supply chain & production
- Improve profitability
What is Cropin Trace (RootTrace)?
Key Features
- End-to-end supply chain traceability
- Patented QR-code labeling
- Customizable, weatherproof, and tamper-proof labels
- Scan QR-codes only using CropIn’s app to prevent counterfeiting
- Monitor & manage downstream using theCropin Trace (RootTrace) App
- Share advisory & package of practice to standardize cultivation practices
Benefits
- Bring in transparency for consumers & build trust
- Ensure quality
- Meet certification standards for export
- Fetch the right price for producers with certifications of quality
- Drive profitability & ROI
- Prevent counterfeiting
- Minimize cultivation malpractices
- Promise adulteration-free goods
Solving with Cropin Trace (RootTrace)
Counterfeiting
- 30% of products in FMCG are counterfeits
- 80% of consumers are unable to differentiate between counterfeit and legitimate
- Leverage QR-Code tamper-proof, weatherproof stickers and make your products impossible to counterfeit
Adulteration
- About 70% of the food ends up being adulterated
- Eliminate all forms of adulteration - incidental and intentional
- Build customer trust and loyalty
- Set new benchmarks for food safety and enjoy a premium for your produce
End to End Traceability
- Bring in transparency for consumers and build trust
- Meet certification standards for export
- Fetch right price for producers with certifications of quality
- Drive profitability and ROI
- Minimize cultivation malpractices
Who should use Cropin Trace (RootTrace)?
Farming Companies
Food Processing Companies
Seed Production Companies
Government Organizations
Agri Lending Companies
Developmental Agencies
Agri-Input Companies
Commodity Traders
Enterprises and institutions leveraging seed-to-shelf traceability solution
Punjab Agro implements seed traceability of potatoes to avoid seed counterfeiting, meet export quality, manage crops and harvest.
- QR-code tags to avoid counterfeiting
- 3.5 million metric tonne harvested
- 22,000 acres digitized
Suminter India Organics exports organic produce from India to Europe & North America. Suminter eliminates adulteration, farm digitization, and digitizing farmer profiles.
- Over 60k farmers digitized
- 65k plots geotagged
- 14,000 acres of cultivation area
- Achieved 100% transparency by implementing QR-code tags.
Government of Karnataka, the National Bank of Agriculture & Rural Development partnered with Cropin to implement Cropin’s end-to-end traceability solution.
- 21 crop varieties
- 112 villages
- Triggered 92,000+ messages around market (mandi) prices
- Implemented QR-code tags to the produce to enhance produce value
Brands that trust us
Still not convinced?
Let us take you behind the scenes