Driving Digital Strategy For Myanmar’s Leading Agrochemical Corporation
Established in 1995, Awba is Myanmar’s largest manufacturer and distributor of agrochemicals with a focus on crop protection and crop nutrition. Today, they employ more than 1,500 agronomists to serve 3.5 million farming families. Awba’s agronomists draw upon years of trials, field experience and a profound local knowledge to develop customised solutions optimal for Myanmar’s conditions. Their mission is to provide sustainable, high-quality solutions and services to Myanmar’s farmers, and create opportunities to enrich and empower rural farming communities.
Awba’s field team uses SmartFarm to register demo plots and capture various farm activities on the application. In the Events module of the application, they register all the farmers who attend demos, even the ones who are not a part of their network. This helps them to engage with such farmers in an efficient way and, parallelly create an opportunity to convert them to buyers through constant engagement.
Collection of plot-level data points help them in following:
Awba’s sales team uses SmartSales to identify high-and low-density sales points and for managing their dealers/distributors
We are using SmartFarm, CropIn’s digital farming technology, to collect data (plot information, geolocation, personal details) of all the farmers we are servicing. Similarly, we are also using SmartSales, CropIn’s sales point management solution, to manage thousands of our sales channels.
Since we started working with CropIn Technology, our management efficiency has improved significantly. In certain locations, we saw major improvement in engagement between our field staff, sales channels and farmers. This has resulted in more sales lead for Awba.