A digital revolution in Mexican agriculture: bridging the gap for smallholder farmers

A Digital Revolution in Mexican Agriculture
The vital agricultural sector in Mexico is facing challenges including climate change, reduced yields, and outdated farming practices. The Government of Mexico required an agristack to promote financial inclusion and drive technological innovation among Mexican farmers. FIRA was mandated for this task. FIRA deployed Cropin Cloud platform to develop a digital skills transfer model to build resilience and strengthen the agricultural ecosystem.

The role of agristack – Cropin’s platform

To meet this ambitious goal, FIRA deployed Cropin’s user-centric platform to create a robust subscription model powered by Global Hitss. This simple and intuitive platform offered essential services like georeferencing, monitoring, and agroclimatic information with a single sign-on experience. We seamlessly integrated vast amounts of data—from satellite imagery and weather stations to field-level observations—to serve a diverse range of users. Cropin enabled project management at scale (400,000 farmers) including rigorous area audit process, near real-time monitoring, data-driven insights. It became a powerful tool for communication and collaboration.

How we did it:

Cropin’s user-friendly interface made it easy for users of all technical backgrounds to adopt and leverage the new technology. We enabled a digital skills transfer model for:

Results: a data-driven approach for tangible results

Our competitively priced platform ensured accessibility for a large number of users, delivering tangible value. Cropin provided farmers with real-time insights on crop health, soil moisture, and weather conditions, as well as personalized advice for specific crops and regions and disease early warning systems. The platform also provided additional insights on extreme weather events, such as tropical cyclones, cold waves, dog days, and ENSO forecasts empowering farmers to build resilience.

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