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Tobacco, an important cash crop in the global agricultural economy, is grown in more than 60% of the world’s nations. The tobacco industry remains an essential contributor to the economies of many countries and the livelihoods of millions of people across the globe including farmers, retailers and those employed in the tobacco supply chain. The focus of tobacco giants across the world is on sustainable farming with minimum ecological footprint, better livelihood for farmers, eliminating child labor and commitment to Good agriculture Practices(GAP) and Agricultural Labour Practices(ALP). The Tobacco industry globally has been facing problems and issues such as exploitation of labor, prevalence of child labor in hazardous work, pest infestation in farms and poor management of farm activities. Tobacco companies are working directly with farmers and suppliers to promote sustainable farming, GAP and ALP. Through GAP, the tobacco industry is striving to improve working conditions on the farm, address the impact of tobacco on the environment and make tobacco farming profitable and sustainable. Through ALP, the focus is to improve labor practices and eliminate all forms of child labor on tobacco farms.

Challenges of Tobacco industry

We are CropIn Technologies, an agri-tech company that has successfully digitised over 6.1 Million Acres, benefitting over 2.1 million farmers across the globe and work with over 225+ clients. With an Adaptability Rate of 92% , our SaaS-based services have enabled agribusinesses globally to analyze, interpret data and gain real-time corrective insights. Our solutions will help the tobacco industry deal with the following key challenges:

Child Labor Challenges

What did a Market Leader in the Tobacco Industry do?

One of the prominent players in the Indian tobacco industry wanted their operations to include GAP (Good Agricultural Practices) while also putting an end to unfair labour practices and child labour. The challenge was to streamline the hitherto unorganized operations into a smoothly functioning unit. This would help them cut down on discrepancies in terms of predicted yield, traceable harvest and other quality issues. To achieve this they needed a robust farm management system that could monitor field technicians (field agents), adoption of package of practices and assess whether fair labour practices were being followed. The system would also need to provide accurate field and yield data. This is where CropIn’s award winning product, SmartFarm stepped in to provide the solution.

Farmers used to round off acres of land that were under harvest. Adding all estimations would lead to a high discrepancy which in turn adversely affected the output/ yield prediction. With SmartFarm’s satellite monitoring, the organization could accurately predict yield for the harvest cycle. Area audits conducted also helped them ascertain the exact acreage of land under harvest.

They wanted to be GAP and ALP compliant. Some of the benchmarks includde Water conservation efforts, no land refills should be used, no child labour, no forced labor, freedom of association and proper sanitation. No foolproof system of reporting was in place. Documentation was earlier done on pen and paper.

Now they use our farmer survey forms and user survey forms on our app to capture these details. We have designed farmer survey forms based on GAP and ALP. Field technicians go to the farms, interview the farmer and fill out all the details in those two forms. They also use our app to find geo location of -Water pollution source Child labor (farm/area where child labor was found) Any other audit related information, Reports generated through the CropIn system include:Traceability, Reverse traceability, Farmers profiles, Nursery health, Expenses, Breach of practises, they can download the report for audit or any other purpose.
Management did not have clarity on pest or disease infestations. It was also difficult to ensure that there was a consistency in the quality of tobacco produced every season.

It takes 60 days to grow tobacco in the nurseries. Throughout this period of time, field technicians go to their assigned farms and follow a checklist to make sure all things are in place. To ensure germination is more than 95%, CropIn creates a custom checklist that is to be adhered to. In case of pest or disease infestation, one of the most common being ants, farmers can easily raise an alert to management, who can in turn provide instructions to field technicians.

For Hassle-Free Traceability

The company wanted to track many operational details such as how many main fields transplanted from nursery, which farmer is taking care of which field, etc. However, this proves difficult to document as farmers take crops from multiple nurseries. And using paper to document all such important details was not scalable for them.

The harvest section on SmartFarm enables them to file Stock Transfer Receipts from the nursery under the relevant harvest number. As a result, the company is able to easily track which seedlings are from which nursery. They are able to connect the nursery with the main field. If there is some issue with any tobacco farm in the main fields, they can track it back to the nursery from where it came and also the farmer or farmers associated with that nursery. We provide the breakdown of costs at plot level via our expenses section. Under this section we have sections called man, material and machine, through which the client can calculate cost of production. The app captures per hour cost of a tractor and per kilogram cost of production. This helps the client maintain the ideal cost of production, which in turn helps them attract prime customers.

Agritech for Hemp Cultivation

SmartRisk and What it can do for your Agriculture Practice

SmartRisk is the most disruptive deep learning Ag-Tech Platform. Agri-based intelligence is no longer skin deep. With Big Data, facilities like advanced satellite imagery, repositories of extensive historical and real-time data about land composition, and detailed weather and climate forecasts help food growers and businesses track, monitor and evaluate every aspect of cultivation.

But what role can Artificial Intelligence play in Agriculture today? The application of AI in Agriculture is limitless, with our solution- be able to mitigate risks and make well-informed lending decisions and expand your portfolio with confidence using leading-edge technologies & ground-truth data. Relevant data will help you plan and structure a meticulous sourcing and procurement strategy; leverage SmartRisk to detect crops, estimate acreage, monitor crop health, obtain accurate forecast of yields and be able to do much to strengthen your supply chain.
With rise in water stressed regions and the increase in the frequency of erratic rainfalls and monsoons, utilize our AI-powered platform to promote sustainable use of water by assessing parameters including regional weather, precipitation and water stress. SmartRisk enables you to identify and mitigate plot risks at the right time to cut down on crop losses and improve the quality of harvest.

CropIn’s AI Platform is The Only Decision Intelligence Solution you will ever need, to know more contact our team of solution experts today!

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